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Analysis of the use of social networks in the government communication of Zuzana Čaputová as the President of the Slovak Republic
Poliaková, Zuzana ; Shavit, Anna (advisor) ; Křeček, Jan (referee)
The diploma thesis is focused on the analysis of political communication of the President of the Slovak Republic Zuzana Čaputová on selected social networks. The aim of the thesis is to map the characteristic features of communication on individual platforms used by the President in her political communication. Similar or different elements occurring on the platforms will also be captured, while attention will also be paid to the communicated thematic areas themselves. The first part of the thesis is devoted to the definition of the research area, which inevitably presupposes, first of all, a theoretical definition of the concept of political communication and its placement in the context of new media at the same time with the definition of selected trends in the field of modern political communication. Part of the theoretical background is also putting it into context in terms of the role of the President within the Slovak Republic. The theoretical anchoring is followed by an introduction of the chosen methodology, which is followed by the final passage of the thesis, in which the communicative activity of the President on selected social networks during three pre-selected and typologically different periods is observed and examined in the form of a content analysis. The interpretation of the...
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Comparison of Zuzana Čaputová's media image on the most popular Czech and Slovak news servers in a half year to one year since she was elected Slovak President
Fialová, Adéla ; Jirků, Jan (advisor) ; Cebe, Jan (referee)
In March 2019 the 5th direct presidential elections were held in Slovakia. In the first round there were 13 candidates running for the office. The winner after the second round held on March 30th was Zuzana Čaputová. With 58,4 percent of all valid votes she became the first female president of The Slovak republic on June 15. This thesis goes into the comparison of Zuzana Čaputová's media image since being elected on the most visited news web sites in The Czech republic and Slovakia. The goal of the thesis is to compare the quantity and content of information published in both countries and to track possible changes in the media narrative and what has caused them. Using the quantitative method of content analysis and qualitative method of frame analysis of relevant articles published on news websites Novinky.cz and Aktuality.sk I want to monitor the decline, stagnation or rise of media interest in the persona of Zuzana Čaputová in the selected time period. This will help to describe the media image of the president on the Czech and Slovak media scene. The source articles are attached to the thesis.
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Direct elections? Media reflection of female candidates for president in 2013
Vránová, Hana ; Osvaldová, Barbora (advisor) ; Štechová, Markéta (referee)
The aim of this work is to critically look at how the female presidential candidates in 2013 were reflected in the Czech press and assess whether that somehow differed from the way the male candidates were presented. Presidential elections were a milestone in the history of the Czech Republic, when the head of state was elected directly by the citizens. We pose a question whether this election was also "direct" and equal in the reflection of the media, or underlined gender stereotypes. The axis of the work is the display of gender in the media, especially in relation to women in high-ranking positions in politics or female politicians aspiring for them. This reflection is viewed through the lens of feminist media criticism. The theoretical part is complemented by an introduction to political communication, Czech and international studies and the current situation of women in Czech politics. Then I will present the paper's methodology. In the analytical part, by using quantitative content analysis I will focus on the presentation of female and male candidates in five Czech newspapers. There will also be a qualitative analysis of selected articles interesting from a gender perspective. Key words Female president, president, elections, gender, gender stereotypes, feminism, media, media reflection
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Czech Presidential Elections 2013 : A Gender Perspective
Pidrmanová, Tereza ; Gelnarová, Jitka (advisor) ; Kotábová, Věra (referee)
The theme of the work will focus on the first direct presidential elections in the Czech Republic in 2013 from the perspective of gender division of male and female candidates. The work will analyze the self-presentation of individual candidates and their presentation by the media. The aim of the thesis is to analyze the course of the campaign in terms of gender. It will also focus on selected media and map how they present male and female candidates also in terms of gender. The analysis will stem from public events and their representation by the media. I will analyze data collected during the campaign, performance in media and statements of the candidates, with special attention to the behavior and self- presentation of male and female candidates and to the media. The aim of the work is to give a coherent view, whether and how the candidates present their gender and how the media present them in terms of gender.
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